Human experience fueled by data and AI.
We are an experience consultancy, helping organizations design, test and implement new customer and employee experiences to improve change and deliver more value.
Our expertises
Building value-creating customer and employee experiences
Baker Park Consulting combines capabilities across the entire experience value chain: internal and external consumer insight, data analysis, design thinking, prototyping, testing and implementation, measurement and dashboarding.
Developing AI-based digital prototypes
Baker Lab was born out of our desire to make the integration of new technologies, and in particular AI, accessible, enabling us to boost efficiency and increase the value of customer and employee experiences.
Putting training at the heart of change management
Baker Skills helps you adapt your teams and organizations to the multiple transformations underway. Our pedagogy is based on multimodal devices. We put an emphasis on measuring their performances in your organization.
Designing your live experiences
Our ROI-focused approach goes beyond traditional events, placing your event at the service of the organization as a whole and not just a department, maximizing business and HR opportunities.
Our expertises
- Baker Park Consulting
- Baker Live
- Baker Lab
- Baker Skills
Understand and improve test
We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.
Understanding and improving customers and employees experience test 2
We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.
Understand and test 3
We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.
Understand and improve ltest block 4
We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.
Our approach
Identify
Understand and map the needs and objectives of the customer/collaborator and the company’s efforts to produce your experience.
Ignite
Rapidly co-design and prototype your new customer and employee experience, aligned with your DNA in order to create differentiation in your market.
Impact
Implement your new experience at the heart of your data ecosystem and business model.
Impacting your experiences by decarbonizing
We are maximizing our efforts to reduce our carbon footprint, both in our activities and in your experiences: customer experiences, employee experiences, even including your live experiences!
We help you define and deploy your decarbonization trajectory. Our promise:
- We activate your decarbonization trajectory with your carbon footprint
- We measure the decarbonization of your experiences
- We put people at the heart of our decarbonization approach
Our clients
Case studies
Redesigning an impactful, loyalty-building employee experience
Sector: Retail Duration: 4 months Year: 2022 With over 2,000 employees divided between head office and stores, this French leader in the distribution of sneakers
Turning customer events into commitment drivers
Sector: Health Duration: 4 months Year: 2022 This laboratory produces numerous events for healthcare professionals. In a post-Covid context, the Customer Experience teams are looking
Engage and retain alumni through an enriched, personalized experience.
Sector: Education Duration: 8 months Year: 2023 This French grouping of schools is backed by a network of over 80,000 alumni from its schools and
What our clients are saying
Contact us
Our articles
Employee experience: Building a positive workplace culture
The Importance of the Employee Experience A positive workplace culture is a valuable asset for any company. It fosters productivity, employee retention and commitment, contributing
Internal communication that works
The importance of the employee experience Effective internal communication plays an essential role in improving the employee experience within an organization. In this article, we’ll