Human experience fueled by data and AI.

We are an experience consultancy, helping organizations design, test and implement new customer and employee experiences to improve change and deliver more value.

Our expertises

Baker Park Consulting Baker Lab Baker Skills Baker Live
Baker Park Consulting
Building value-creating customer and employee experiences

Building value-creating customer and employee experiences

Baker Park Consulting combines capabilities across the entire experience value chain: internal and external consumer insight, data analysis, design thinking, prototyping, testing and implementation, measurement and dashboarding.

Baker Lab
Developing digital prototypes based on AI

Developing AI-based digital prototypes

Baker Lab was born out of our desire to make the integration of new technologies, and in particular AI, accessible, enabling us to boost efficiency and increase the value of customer and employee experiences.

Baker Skills
Putting training at the heart of support for change

Putting training at the heart of change management

Baker Skills helps you adapt your teams and organizations to the multiple transformations underway. Our pedagogy is based on multimodal devices. We put an emphasis on measuring their performances in your organization.

Baker Live
Designing your live experiences

Designing your live experiences

Our ROI-focused approach goes beyond traditional events, placing your event at the service of the organization as a whole and not just a department, maximizing business and HR opportunities.

Our expertises

Understand and improve test

We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.

Understanding and improving customers and employees experience test 2

We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.

Understand and test 3

We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.

Understand and improve ltest block 4

We help companies in designing, testing and implementing new solutions that improve experiences by blending digital, human and AI automation, so that these experiences become markers and sustainable competitive advantages for their customers.

Our approach

Identify

Understand and map the needs and objectives of the customer/collaborator and the company’s efforts to produce your experience.

Ignite

Rapidly co-design and prototype your new customer and employee experience, aligned with your DNA in order to create differentiation in your market.

Impact

Implement your new experience at the heart of your data ecosystem and business model.

Impacting your experiences by decarbonizing

Impacter vos expériences en décarbonant

We are maximizing our efforts to reduce our carbon footprint, both in our activities and in your experiences: customer experiences, employee experiences, even including your live experiences!
We help you define and deploy your decarbonization trajectory. Our promise:

  • We activate your decarbonization trajectory with your carbon footprint
  • We measure the decarbonization of your experiences
  • We put people at the heart of our decarbonization approach

Case studies

Redesigning a harmonized, loyalty-building onboarding experience

Designate an employee engagement event at a key moment in the company’s scale-up process

Manage work-study placements in real time by linking B2B and B2C data systems

Create a disruptive, fun Metaverse experience to encourage purchase during a product launch.

Automate and extend the scope of competitive intelligence using artificial intelligence

Redesigning an impactful, loyalty-building employee experience

With over 2,000 employees working in its head office and boutiques, this leading French retailer of sneakers and lifestyle accessories is facing new challenges in terms of employee experience…

Turning customer events into commitment drivers

This laboratory produces numerous events for healthcare professionals. In a post-Covid context, the Customer Experience teams are looking to measure the impact of these collective times…

Engage and retain alumni through an enriched, personalized experience.

This French grouping of schools is backed by a network of over 80,000 alumni from its schools and training centers, and aims to enhance the experience of its members by ensuring continuity between studies and professional life…

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