Designate an employee engagement event at a key moment in the company’s scale-up process
- Sector: French Tech
- Duration: 6 months
- Year: 2021
In just a few years, this specialist in employee benefits has experienced dazzling growth. In a context of scale-up, this customer wanted to engage its employees and ensure their buy-in to the values model and brand story through a large-scale unifying event, while being able to measure its impact.
Zoom in on these 2 days dedicated to celebrating this customer’s new status as a French unicorn alongside their 500 employees in Monaco.
Project challenges
- Create links between the brand’s various teams and those from the various buyouts, create a shared experience
- Promote the integration of new employees and ensure their adherence to corporate values
- Identify event-related employee expectations and specific ways of engaging different teams
- Mobilize KPIs capable of measuring the progress of team commitment throughout the event.
Baker Park methodology
Identify
Identifying customer and employee expectations
- Workshops with the human resources team To determine event expectations
- Workshops with the internal communications team to determine expectations for the event
Ignite
Designing an engaging, unifying live experience
- Construction of a customized 3-day event experience including logistics, accommodation, transportation, F&B, activities and plenary session facilitation.
- Set up a datacatch system to measure team engagement during and after the event.
Impact
Live event deployment
- Overall management of the event: coordination of service providers and participants, ensuring the smooth running of the entire event.
- Measuring engagement during the event
- Post-event satisfaction measurement
Key figures
90%
Promoting employees
72%
of employees responding to post-event questionnaire
88%
employees aligned with company values following the seminar
Benefits for stakeholders
For employees
- Experience an unforgettable moment, have a good time with colleagues, make fond memories and feel part of a group.
- Fun integration into a new company or business unit
- Meet new people and expand your professional network
For the internal communications and HR team
- Have a clear vision of their teams’ commitment and be able to measure it
- Structure concrete ways of improving the employee experience, based on feedback from employees themselves.
- Ready-to-use content to enhance the appeal of your employer brand on social networks
For the headquarters
- Ensure that all company employees share and adhere to the brand’s values and narrative.
- Strengthen the employer brand and improve short- and medium-term employee loyalty
- Create links between different teams and standardize practices in a playful context