Designate an employee engagement event at a key moment in the company’s scale-up process

In just a few years, this specialist in employee benefits has experienced dazzling growth. In a context of scale-up, this customer wanted to engage its employees and ensure their buy-in to the values model and brand story through a large-scale unifying event, while being able to measure its impact.

Zoom in on these 2 days dedicated to celebrating this customer’s new status as a French unicorn alongside their 500 employees in Monaco.

Project challenges

  • Create links between the brand’s various teams and those from the various buyouts, create a shared experience
  • Promote the integration of new employees and ensure their adherence to corporate values
  • Identify event-related employee expectations and specific ways of engaging different teams
  • Mobilize KPIs capable of measuring the progress of team commitment throughout the event.

Baker Park methodology


Identifying customer and employee expectations

  • Workshops with the human resources team To determine event expectations
  • Workshops with the internal communications team to determine expectations for the event


Designing an engaging, unifying live experience

  • Construction of a customized 3-day event experience including logistics, accommodation, transportation, F&B, activities and plenary session facilitation.
  • Set up a datacatch system to measure team engagement during and after the event.


Live event deployment

  • Overall management of the event: coordination of service providers and participants, ensuring the smooth running of the entire event.
  • Measuring engagement during the event
  • Post-event satisfaction measurement

Key figures


Promoting employees


of employees responding to post-event questionnaire


employees aligned with company values following the seminar

Benefits for stakeholders

For employees

  • Experience an unforgettable moment, have a good time with colleagues, make fond memories and feel part of a group.
  • Fun integration into a new company or business unit
  • Meet new people and expand your professional network

For the internal communications and HR team

  • Have a clear vision of their teams’ commitment and be able to measure it
  • Structure concrete ways of improving the employee experience, based on feedback from employees themselves.
  • Ready-to-use content to enhance the appeal of your employer brand on social networks

For the headquarters

  • Ensure that all company employees share and adhere to the brand’s values and narrative.
  • Strengthen the employer brand and improve short- and medium-term employee loyalty
  • Create links between different teams and standardize practices in a playful context