Create a disruptive, fun Metaverse experience to encourage purchase during a product launch.

This immersive experience in the colorful, pop universe of this American-born make-up brand, renowned worldwide for its eyebrow products, was the first of its kind. To mark the launch of a new product, the brand wanted to organize a fun, disruptive 360° campaign to increase engagement, awareness and preference, and boost sales in 4 countries.

Customers were invited to discover the virtual eyebrow bar, the disco inspired by the campaign’s key visual, and to sway with their favorite influencers, for the first time in the Metaverse, where beauty masterclasses were organized, including make-up tutorials and meet-and-greets.