2024: the year of customer experience transformation?
Mid-2024 is already shaping up to be a pivotal year for customer experience professionals. With ever-faster technological advances and ever-changing customer expectations, companies that embrace and adapt to these new trends will be in pole position. Here’s Baker Park’s guide to the best practices and trends you can’t afford to miss to improve your customers’ […]
AI or the acceleration of skills at the heart of the employee experience
The challenges of integrating AI into companies AI in business: buzzword or reality? While this word is on everyone’s lips, it still remains unclear for many companies who are faced with the challenge of integrating AI into their processes and businesses. AI is a groundswell: a slow-moving revolution, but one that is well and truly […]
The evolution of the Customer Experience in Online Retail with AI
Are you looking to boost your company’s online retail sales, or are you just a consumer who wants to know what makes a good online customer experience in 2024? Then you’ve come to the right place! The rise of digital technology has had a profound impact on the customer experience in the online retail sector. […]
AI at the service of Corporate Social Responsibility: a winning duo?
Artificial intelligence (AI) is without doubt one of the most revolutionary technologies of our time. But behind its potential lie crucial questions about its environmental impact. How is AI becoming a major asset for strengthening CSR initiatives? Can it be both a threat to the environment and a lever for sustainable development and Corporate Social […]
Customer and employee experience design to enhance your performance
As experience design experts at Baker Park and members of the global @Service Design Network, we place the principles of service design at the heart of our approach to creating impactful experiences for our customers. But what is service design and why is it essential today? Service design s is an approach that aims to […]
What are the trends for the employee experience in 2024?
2024, the year of employer branding in full force… but not only! The year begins with several hard facts: With this in mind, here are 5 not-to-be-missed trends for the employee experience: 1. AI or the revival of experience & HR Eliminating repetitive, time-consuming tasks: the great organizational turning point AI is also an opportunity […]
LumApps, our new partner in employee experience!
At Baker Park, we firmly believe that the future of business performance lies in a deep understanding of the customer and employee experience, fueled by data and AI…. That’s why we work on the employee experience as a customer experience. To accelerate our drive to improve the employee experience, we’re delighted to announce our strategic […]
CSRD and double materiality: a new chapter in corporate sustainability
Introduction to CSRD The European Union has introduced a new rule called the Corporate Sustainability Reporting Directive (CSRD). This directive is part of the European Green Deal and aims to strengthen transparency and corporate responsibility in terms of sustainability. By 2024, some 47,000 companies in Europe will have to comply with these new requirements. This […]
Discover Green Code: an innovative alliance between AI and CSR
In an ever-changing world, two social issues are regularly at the center of debate: the decline of the environment and the rise of new technologies in the service of productivity. And it’s not the companies that are going to say otherwise. Today, faced with ever fiercer competition, they are also increasingly aware of CSR issues, […]
Decarbonize your customer experience
Driving change for lasting impact What is the decarbonization of experience? The decarbonization of the customer experience goes far beyond a simple ecological trend. This is a strategic approach to reducing the carbon footprint associated with every interaction between a company and its customers. This approach is based on a long-term vision of sustainability, where […]