2024, the year of employer branding in full force… but not only!
The year begins with several hard facts:
- Attracting talent has never been more difficult
- Talents are now like free electrons: free, disloyal… even disengaged (“quiet quitters”).
- AI is here, and it needs to be integrated into business practices at every level.
With this in mind, here are 5 not-to-be-missed trends for the employee experience:
1. AI or the revival of experience & HR
Eliminating repetitive, time-consuming tasks: the great organizational turning point
- for employees, it’s a promise to enhance their skills
- for HR, it means doing away with administrative tasks and focusing on strategic issues
AI is also an opportunity to manage careers more easily: it advises on the right training courses and positions to fill internally, based on the profiles available in-house.
2. Skills at the heart of talent management
Recruiting and managing talent through skills means responding quickly and effectively to changing business needs.
Agile talent management is also an opportunity to retain talent longer through training and internal mobility.
The major implication is to develop HR data to map the skills available and the skills required.
3. The App is the new intranet
Creating an even stronger, more immediate link between company and employee is the promise of many of today’s apps. To do what?
. prepare for employee integration with easy-to-use to-do lists
. disseminating values and motivating employees on a daily basis
. centralize employee benefits and facilitate associated expenditure
4. Pre-boarding, the art of engaging future employees
At a time when it’s becoming increasingly difficult to attract talent, pre-boarding is becoming a key step in ensuring that the rare gem doesn’t slip through the cracks before it arrives.
Once the candidate has been recruited, the company must embody its employer brand in order to :
. creating a sense of belonging
. show that the team expects it
This step also facilitates onboarding:
. to pass on the company’s values
. for sending administrative documents
5. Telecommuting, the end?
Full remote has lost its appeal with employees and employers! The trend stabilizes at 3 days in the office and 2 days teleworking.
Being together has become an expected part of returning to the office. To come to the office, of course, but above all to meet up with colleagues.
Flexibility is becoming a key challenge for companies: managing fluctuations in weekly attendance, coordinating face-to-face meetings within teams, and rethinking office space.
