Case study on the alumnis experience.

Engage and retain alumni through an enriched, personalized experience.

This French grouping of schools is backed by a network of over 80,000 alumni from its schools and training centers, and aims to enhance the experience of its members by ensuring continuity between studies and professional life. This customer wanted to design an ambitious alumni program, harmonized across all schools and training centers, to reinforce the feeling of belonging to the group and capitalize on the many alumni present in the network.

Project challenges

  • Improve the sense of belonging to schools, training centers and the Group
  • Transforming alumni into ambassadors for companies and influencers for young people
  • Define the resource requirements needed to implement the new program
  • Reconciling the challenges of different stakeholders and turning the alumni network into a source of business

Baker Park methodology


Deciphering the existing situation, understanding expectations, needs and pain points

  • Interviews with the business and IT departments
  • Interviews with future targets (learners) and targets (alumni)
  • Large-scale quantitative survey (5000+ respondents)


Design the ideal alumni program, define and test opportunities and launch quick wins

  • Ideation workshops with trades (content, events, governance, resources, etc.)
  • Mapping a target alumni journey map
  • Reworking the alumni database and correcting priority errors


Scale up, deploy and measure performance

  • Construction of a 4-year business case defining the resources needed to achieve ambitions
  • Creation of a deployment plan using a cookbook for each stage of the alumni journey
  • Deployment and harmonization of alumni platforms for all brands

Key figures


of alumni are ready to contribute to their network with new services


of alumni wish to participate actively in their school’s network


new position created with a resource dedicated to alumni issues

Benefits for stakeholders

For alumni and ambassadors

  • belong to a powerful, recognized network
  • stay connected and belong to an involved, reliable and value-generating community
  • find resources adapted to their needs and professional life

For employees

  • have a clear framework and action plan to boost the alumni program
  • ensure a clear process and governance
  • quickly identify future program ambassadors and create a fast-track for them

For the Group

  • managing the alumni program with a clear conscience
  • increase the impact of group actions by improving brand image and awareness
  • transform the alumni network into a business relay in many areas (recruitment, partnerships, events, etc.)