{"id":5650,"date":"2025-03-24T12:35:16","date_gmt":"2025-03-24T11:35:16","guid":{"rendered":"https:\/\/baker-park.com\/webinaire-ia-marketing-marketing-teams-caught-in-the-production-machine-how-ai-gives-you-back-time-to-think-strategy-2\/"},"modified":"2025-03-24T14:10:44","modified_gmt":"2025-03-24T13:10:44","slug":"webinaire-ia-marketing-marketing-teams-caught-in-the-production-machine-how-ai-gives-you-back-time-to-think-strategy-2","status":"publish","type":"post","link":"https:\/\/baker-park.com\/en\/webinaire-ia-marketing-marketing-teams-caught-in-the-production-machine-how-ai-gives-you-back-time-to-think-strategy-2\/","title":{"rendered":"[Webinaire IA &#038; Marketing] Marketing teams caught in the production machine? How AI gives you back time to think strategy #2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5650\" class=\"elementor elementor-5650 elementor-5642\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e574948 e-flex e-con-boxed e-con e-parent\" data-id=\"6e574948\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e29f64 elementor-widget elementor-widget-video\" data-id=\"4e29f64\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1068798507?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=e0c2f718c5#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333d5a8b elementor-widget elementor-widget-text-editor\" data-id=\"333d5a8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<\/p>\n<p data-pm-slice=\"1 1 []\"><strong>Too much production, not enough hindsight.<\/strong> This is the daily reality for many marketing teams, caught up in a constant chain of operational actions. Producing content, launching campaigns, reacting quickly&#8230; but without always having time to stop and think about strategy. <\/p>\n<p>What if AI changed the game? Not by replacing, but by extending teams, giving them time to refocus on what matters: analysis, creativity, experimentation. <\/p>\n<h3>1. Production vs. strategy: getting out of the execution tunnel<\/h3>\n<p>Marketing teams have to produce non-stop: articles, social networks, newsletters, campaigns&#8230; And this accelerates during peak periods. <\/p>\n<p>But at the same time, they are supposed to carry a strategic vision: understanding audiences, anticipating trends, adjusting action plans. But in reality? Time is short.  <\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">AI helps reduce the time spent on content creation, reporting, keyword research&#8230; and gives teams back the mental space to think bigger.<\/span><\/p>\n<h3>2. Speed vs. quality: regaining control<\/h3>\n<p>Marketing today means constant pressure to react:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Produce more, faster, on more channels<\/p>\n<\/li>\n<li>\n<p>React to trends, test and optimize in real time<\/p>\n<\/li>\n<\/ul>\n<p>But this speed can be detrimental to quality: it&#8217;s hard to create content that&#8217;s truly engaging and aligned with strategy.<\/p>\n<p>AI helps save time without compromising on impact:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Copy suggestions and visuals<\/p>\n<\/li>\n<li>\n<p>Campaign optimization in just a few clicks<\/p>\n<\/li>\n<li>\n<p>Brand consistency across all formats<\/p>\n<\/li>\n<\/ul>\n<h3>3. Personalization vs. scalability: finding the right balance<\/h3>\n<p>Audiences expect tailor-made messages. But personalizing each piece of content manually? Mission impossible.  <\/p>\n<p>AI makes it possible to finely segment and automatically adapt messages, while retaining control of the overall strategy.<\/p>\n<h3>Why now?<\/h3>\n<ul data-spread=\"false\">\n<li>\n<p>Because the tools are multiplying, but they don&#8217;t always solve the real irritants.<\/p>\n<\/li>\n<li>\n<p>Because the teams are out of breath.<\/p>\n<\/li>\n<li>\n<p>Because marketers want to rediscover meaning and value in their daily lives.<\/p>\n<\/li>\n<\/ul>\n<h3>What AI makes possible in concrete terms :<\/h3>\n<ul data-spread=\"false\">\n<li>\n<p>\u2705 Gain up to 3h10 per content with assisted generation (HubSpot, 2023)<\/p>\n<\/li>\n<li>\n<p>\u2705 Reduce data analysis time and get real-time recommendations<\/p>\n<\/li>\n<li>\n<p>\u2705 Launch large-scale personalized campaigns without spending days on them<\/p>\n<\/li>\n<li>\n<p>\u2705 Create more, but better: based on the right insights<\/p>\n<\/li>\n<\/ul>\n<h3>A new way of working, not just another tool<\/h3>\n<p>At Baker Park, our AI assistant platform isn&#8217;t just another tool to pick up: it&#8217;s a way of extending the expertise of marketing teams.<\/p>\n<p>Easy to integrate and designed for real-life use, it frees up time for what really matters.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/1068798507\/e0c2f718c5?share=copy Too much production, not enough hindsight. This is the daily reality for many marketing teams, caught up in a constant chain of operational actions. Producing content, launching campaigns, reacting quickly&#8230; but without always having time to stop and think about strategy. What if AI changed the game? Not by replacing, but by extending teams, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/posts\/5650"}],"collection":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/comments?post=5650"}],"version-history":[{"count":3,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/posts\/5650\/revisions"}],"predecessor-version":[{"id":5653,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/posts\/5650\/revisions\/5653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media\/5658"}],"wp:attachment":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media?parent=5650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/categories?post=5650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/tags?post=5650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}