{"id":5228,"date":"2024-09-03T11:46:04","date_gmt":"2024-09-03T09:46:04","guid":{"rendered":"https:\/\/baker-park.com\/?post_type=case-studies&#038;p=5228"},"modified":"2024-09-03T11:46:04","modified_gmt":"2024-09-03T09:46:04","slug":"deploy-the-new-customer-relations-guidelines-using-ai","status":"publish","type":"case-studies","link":"https:\/\/baker-park.com\/en\/case-studies\/deploy-the-new-customer-relations-guidelines-using-ai\/","title":{"rendered":"Deploy the new customer relations guidelines using AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5228\" class=\"elementor elementor-5228 elementor-5195\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290e130 e-con-full bandeauArticle e-flex e-con e-parent\" data-id=\"290e130\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56aa3b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f56aa3b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/baker-park.com\/wp-content\/uploads\/2024\/09\/solen-feyissa-LBNJi8qHIbA-unsplash-scaled-e1725356733775.jpg\" class=\"attachment-full size-full wp-image-5240\" alt=\"emailing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759c128 e-flex e-con-boxed e-con e-parent\" data-id=\"759c128\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f6e08 elementor-widget elementor-widget-heading\" data-id=\"f3f6e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Deploy the new customer relations guidelines using AI<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f162f5 elementor-icon-list--layout-inline elementor-align-center caseDetails elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f162f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/baker-park.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sector: Financial Services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Duration: 3 months<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year: 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145e839 elementor-widget elementor-widget-text-editor\" data-id=\"145e839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>On the occasion of migrating all 900+ customer letters to the brand&#8217;s new relational guidelines, we tested a prototype for rewriting the letters using a trained AI model. A digital platform was made available to facilitate interactions with the model and to export the letters into the correct templates. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccec5c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"dccec5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Project challenges<\/h2>\n<ul>\n<li>Migrate as many of the 900 letters as possible to the new relationship charter in a relevant and automated way.<\/li>\n<li>Achieve migration within a tight timeframe (before December 2024).<\/li>\n<li>Leave the necessary adjustments and the added value of human analysis to the business teams.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff05158 e-flex e-con-boxed e-con e-parent\" data-id=\"ff05158\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9560 elementor-widget elementor-widget-heading\" data-id=\"1cc9560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Baker Park methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8711c2c e-grid blkGridMethodo e-con-boxed e-con e-child\" data-id=\"8711c2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2589797 elementor-widget elementor-widget-text-editor\" data-id=\"2589797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Identify<\/h3>\n<p><strong>Understand the new relationship charter and feed the model<\/strong><\/p>\n<ul>\n<li>Identify the formal and informal rules of the new relationship charter through business interviews.<\/li>\n<li>Retrieve previously translated letters and any other elements that can be used as a basis for training on the model.<\/li>\n<li>Identify the target experience (digital platform)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229ee90 elementor-widget elementor-widget-text-editor\" data-id=\"229ee90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Ignite<\/h3>\n<p><strong>Training and adjusting the model<\/strong><\/p>\n<ul>\n<li>Delivery of small numbers of letters and reviews with business teams.<\/li>\n<li>Adjusting the model to more closely match the rules and more subtle human judgments.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a292a elementor-widget elementor-widget-text-editor\" data-id=\"52a292a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Impact<\/h3>\n<p><strong>Deploying the model through the digital platform<\/strong><\/p>\n<ul>\n<li>Deployment of the model in the digital platform.<\/li>\n<li>Training and support for business teams in using the model<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8eee7 e-flex e-con-boxed e-con e-parent\" data-id=\"8d8eee7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdb4e0 elementor-widget elementor-widget-heading\" data-id=\"6fdb4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed9595 e-grid secKeyFigures e-con-boxed e-con e-child\" data-id=\"4ed9595\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d97a8 elementor-widget elementor-widget-text-editor\" data-id=\"65d97a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>100%<\/h3>\n<p>automated copywriting<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cdbe3 elementor-widget elementor-widget-text-editor\" data-id=\"30cdbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1 minute<\/h3>\n<p>average time to retrieve a first version of translated mail<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed9e2d elementor-widget elementor-widget-text-editor\" data-id=\"3ed9e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>900<\/h3>\n<p>mail to be processed automatically by the end of 2024<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e8be3 e-flex e-con-boxed e-con e-parent\" data-id=\"09e8be3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64298a8 elementor-widget elementor-widget-heading\" data-id=\"64298a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for stakeholders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7d93c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"8a7d93c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Business teams<\/strong><\/p>\n<ul>\n<li>Time-saving letter-writing, with the first part to be broken down and reread, and the template already integrated.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a43a75 e-flex e-con-boxed e-con e-parent\" data-id=\"9a43a75\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4814da e-flex e-con-boxed e-con e-child\" data-id=\"f4814da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68090a0 e-flex e-con-boxed e-con e-child\" data-id=\"68090a0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cda9bc elementor-widget elementor-widget-heading\" data-id=\"7cda9bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliverables generated<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5df63a elementor-widget elementor-widget-text-editor\" data-id=\"c5df63a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Digital platform for dialogue with the model to retrieve suggestions for translating letters into the new charter + historical record of all requests.<\/li>\n<li>80 Mail already processed by the model<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f70bdb4 e-flex e-con-boxed e-con e-child\" data-id=\"f70bdb4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff48590 elementor-widget elementor-widget-image\" data-id=\"ff48590\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"450\" src=\"https:\/\/baker-park.com\/wp-content\/uploads\/2024\/03\/illus-bp.jpg\" class=\"attachment-full size-full wp-image-1953\" alt=\"Baker Park - Qui sommes nous?\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5240,"template":"","case":[42,58,55],"case_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/5228"}],"collection":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":2,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/5228\/revisions"}],"predecessor-version":[{"id":5233,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/5228\/revisions\/5233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media\/5240"}],"wp:attachment":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media?parent=5228"}],"wp:term":[{"taxonomy":"case","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case?post=5228"},{"taxonomy":"case_tag","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case_tag?post=5228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}