{"id":4830,"date":"2024-05-22T11:30:56","date_gmt":"2024-05-22T09:30:56","guid":{"rendered":"https:\/\/baker-park.com\/case-studies\/automate-and-extend-the-scope-of-competitive-intelligence-using-artificial-intelligence\/"},"modified":"2024-05-22T16:22:30","modified_gmt":"2024-05-22T14:22:30","slug":"automate-and-extend-the-scope-of-competitive-intelligence-using-artificial-intelligence","status":"publish","type":"case-studies","link":"https:\/\/baker-park.com\/en\/case-studies\/automate-and-extend-the-scope-of-competitive-intelligence-using-artificial-intelligence\/","title":{"rendered":"Automate and extend the scope of competitive intelligence using artificial intelligence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4830\" class=\"elementor elementor-4830 elementor-4747\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290e130 e-con-full bandeauArticle e-flex e-con e-parent\" data-id=\"290e130\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56aa3b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f56aa3b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/baker-park.com\/wp-content\/uploads\/2024\/05\/LPM-scaled-e1716370241315.jpg\" class=\"attachment-full size-full wp-image-4769\" alt=\"Automation\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759c128 e-flex e-con-boxed e-con e-parent\" data-id=\"759c128\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f6e08 elementor-widget elementor-widget-heading\" data-id=\"f3f6e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Automate and extend the scope of competitive intelligence using artificial intelligence<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f162f5 elementor-icon-list--layout-inline elementor-align-center caseDetails elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f162f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/baker-park.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sector: Telecommunications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Duration: 3 months<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year: 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145e839 elementor-widget elementor-widget-text-editor\" data-id=\"145e839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Cet acteur alternatif du march\u00e9 des t\u00e9l\u00e9communications et filiale d\u2019un grand groupe, se doit d'\u00eatre en permanence \u00e0 l'\u00e9coute de son march\u00e9 ultra concurrentiel et de l'ensemble des offres de ses concurrents. Or, le suivi quotidien des mises \u00e0 jour et lancement d'offres est un processus chronophage, fastidieux et \u00e0 faible valeur ajout\u00e9e pour les collaborateurs. Ce client souhaite r\u00e9pondre \u00e0 ce besoin d'instantan\u00e9it\u00e9 li\u00e9 \u00e0 la concurrence et au march\u00e9 tout en soulageant les \u00e9quipes en charge de la veille et en en \u00e9largissant son scope.\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">As an alternative player in the telecoms market and a subsidiary of a major group, we have to keep a constant eye on our ultra-competitive market and all our competitors&#8217; offerings. However, the daily monitoring of updates and offer launches is a time-consuming, tedious process, with little added value for employees. This customer wanted to respond to the need for instantaneous information on the competition and the market, while at the same time relieving the teams in charge of monitoring and broadening their scope.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccec5c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"dccec5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Project challenges<\/h2>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Augmenter la productivit\u00e9 des collaborateurs en charge de la veille concurrentielle, pour lib\u00e9rer davantage de temps sur des t\u00e2ches \u00e0 haute valeur ajout\u00e9e\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Increase the productivity of employees in charge of competitive intelligence, freeing up more time for high value-added tasks<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Etendre le p\u00e9rim\u00e8tre de recherche de la veille concurrentielle pour mieux \u00eatre au fait de son march\u00e9\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Extend the scope of your competitive intelligence research to better understand your market<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"R\u00e9aliser des croisements avec des donn\u00e9es internes de churn pour mieux comprendre les tendances des clients et leads\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Cross-referencing with internal churn data to better understand customer and lead trends<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Disposer d'informations march\u00e9 en temps r\u00e9el activables en actions strat\u00e9giques et business\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Real-time market information that can be turned into strategic and business actions<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff05158 e-flex e-con-boxed e-con e-parent\" data-id=\"ff05158\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9560 elementor-widget elementor-widget-heading\" data-id=\"1cc9560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Baker Park methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8711c2c e-grid blkGridMethodo e-con-boxed e-con e-child\" data-id=\"8711c2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2589797 elementor-widget elementor-widget-text-editor\" data-id=\"2589797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Identify<\/h3>\n<p><strong>Understanding needs, irritants, relevant competitor sites, internal data to be cross-referenced and identification of competing social networks used for commercial purposes<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Ciblage des 18 concurrents et sourcing de leurs diff\u00e9rentes offres\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Targeting 18 competitors and sourcing their various offers<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Identification des donn\u00e9es et sources de donn\u00e9es pertinentes en interne : la PNM (portabilt\u00e9 num\u00e9rique du mobile) qui s'apparente \u00e0 un taux de churn\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Identification of relevant internal data and data sources: PNM (mobile digital portability), which is similar to a churn rate.<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Audit de l'utilisation des r\u00e9seaux sociaux \u00e0 des fins commerciales sur le march\u00e9 des t\u00e9l\u00e9coms et identifications de KPis et r\u00e9seaux int\u00e9ressants \u00e0 suivre\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Audit of the use of social networks for commercial purposes in the telecoms market, and identification of interesting KPis and networks to monitor<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229ee90 elementor-widget elementor-widget-text-editor\" data-id=\"229ee90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Ignite<\/h3>\n<p><strong>Automate site scrapping and dashboarding<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Scrapping des diff\u00e9rents sites, r\u00e9seaux sociaux et donn\u00e9es en interne\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Scrapping of various sites, social networks and in-house data<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Identification et validation du dashboard cible en atelier client\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Identification and validation of target dashboard in customer workshop<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Mise \u00e0 disposition et mise \u00e0 jour des donn\u00e9es scrapp\u00e9s dans le dashboard\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Providing and updating scrapped data in the dashboard<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a292a elementor-widget elementor-widget-text-editor\" data-id=\"52a292a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Impact<\/h3>\n<p><strong>To study the scaling-up of this PoC and possible improvements to be made<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"R\u00e9alisation d'un retour d'exp\u00e9rience \u00e0 M+1\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Feedback at M+1<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8eee7 e-flex e-con-boxed e-con e-parent\" data-id=\"8d8eee7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdb4e0 elementor-widget elementor-widget-heading\" data-id=\"6fdb4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed9595 e-grid secKeyFigures e-con-boxed e-con e-child\" data-id=\"4ed9595\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d97a8 elementor-widget elementor-widget-text-editor\" data-id=\"65d97a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1<\/h3>\n<p>FTE (Full-Time Equivalent) saved  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cdbe3 elementor-widget elementor-widget-text-editor\" data-id=\"30cdbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>18<\/h3>\n<p>scrapped competitor sites<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed9e2d elementor-widget elementor-widget-text-editor\" data-id=\"3ed9e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3<\/h3>\n<p>tracked social networks  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e8be3 e-flex e-con-boxed e-con e-parent\" data-id=\"09e8be3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64298a8 elementor-widget elementor-widget-heading\" data-id=\"64298a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for stakeholders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7d93c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"8a7d93c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>For employees in charge of monitoring  <\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Disposer de plus de temps \u00e0 allouer \u00e0 des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">More time to devote to higher value-added tasks<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Apprendre de nouvelles mani\u00e8res plus qualitatives de faire de la veille\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Learn new, more qualitative ways of keeping watch<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Mieux conna\u00eetre le march\u00e9 et les concurrents de la marque\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Gain a better understanding of the market and the brand&#8217;s competitors<\/span><\/li>\n<\/ul>\n<p><strong>For marketing teams  <\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Avoir une meilleure compr\u00e9hension de la client\u00e8le et des motifs de churn\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Gain a better understanding of customers and churn patterns<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Disposer d'informations march\u00e9 en temps r\u00e9el activables en d\u00e9cisions strat\u00e9giques ou business\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Real-time market information for strategic or business decisions<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Identifier rapidement les grandes tendances gr\u00e2ce aux analyses de premier niveau propos\u00e9es par l'intelligence artificielle\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Quickly identify major trends thanks to first-level analysis provided by artificial intelligence<\/span><\/li>\n<\/ul>\n<p><strong>For customer service teams<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Disposer d'un premier niveau de connaissance des offres du march\u00e9 et d'analyse des mouvements de la concurrence\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">A basic knowledge of market offerings and analysis of competitive trends<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Gagner en flexibilit\u00e9 dans la construction des discours commerciaux en r\u00e9ponse aux nouvelles offres lanc\u00e9es par les concurrents\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Gaining flexibility in the construction of sales pitches in response to new offers launched by competitors<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"R\u00e9duire le churn et am\u00e9liorer leurs r\u00e9sultats individuels et collectifs\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Reduce churn and improve individual and collective 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