{"id":4826,"date":"2024-05-22T11:34:13","date_gmt":"2024-05-22T09:34:13","guid":{"rendered":"https:\/\/baker-park.com\/case-studies\/create-a-disruptive-fun-metaverse-experience-to-encourage-purchase-during-a-product-launch\/"},"modified":"2024-05-22T16:22:18","modified_gmt":"2024-05-22T14:22:18","slug":"create-a-disruptive-fun-metaverse-experience-to-encourage-purchase-during-a-product-launch","status":"publish","type":"case-studies","link":"https:\/\/baker-park.com\/en\/case-studies\/create-a-disruptive-fun-metaverse-experience-to-encourage-purchase-during-a-product-launch\/","title":{"rendered":"Create a disruptive, fun Metaverse experience to encourage purchase during a product launch."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4826\" class=\"elementor elementor-4826 elementor-4752\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290e130 e-con-full bandeauArticle e-flex e-con e-parent\" data-id=\"290e130\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56aa3b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f56aa3b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/baker-park.com\/wp-content\/uploads\/2024\/05\/benefit-scaled-e1716370384656.jpg\" class=\"attachment-full size-full wp-image-4771\" alt=\"Metaverse\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759c128 e-flex e-con-boxed e-con e-parent\" data-id=\"759c128\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f6e08 elementor-widget elementor-widget-heading\" data-id=\"f3f6e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Create a disruptive, fun Metaverse experience to encourage purchase during a product launch.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f162f5 elementor-icon-list--layout-inline elementor-align-center caseDetails elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f162f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/baker-park.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sector: Education<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Duration: 6 months<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year: 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145e839 elementor-widget elementor-widget-text-editor\" data-id=\"145e839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Cette exp\u00e9rience immersive dans l'univers pop et color\u00e9 de cette marque de maquillage d'origine am\u00e9ricaine, reconnue mondialement pour ses produits pour les sourcils, \u00e9tait la premi\u00e8re en la mati\u00e8re. A l'occasion du lancement d'un nouveau produit, la marque souhaitait organiser une campagne 360\u00b0 amusante et disruptive pour gagner en engagement, en notori\u00e9t\u00e9, en pr\u00e9f\u00e9rence et am\u00e9liorer les ventes dans 4 pays.\\n\\nLes clientes sont invit\u00e9s \u00e0 d\u00e9couvrir le bar \u00e0 sourcils virtuel, la discoth\u00e8que inspir\u00e9e du visuel cl\u00e9 de la campagne et \u00e0 s'y d\u00e9hancher avec leurs influenceuses pr\u00e9f\u00e9r\u00e9s, pour la premi\u00e8re fois dans le M\u00e9taverse o\u00f9 des masterclasses de beaut\u00e9 \u00e9taient organis\u00e9es, incluant des tutoriels de maquillage et des rencontres.\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">This immersive experience in the colorful, pop universe of this American-born make-up brand, renowned worldwide for its eyebrow products, was the first of its kind. To mark the launch of a new product, the brand wanted to organize a fun, disruptive 360\u00b0 campaign to increase engagement, awareness and preference, and boost sales in 4 countries.<\/p>\n<p>Customers were invited to discover the virtual eyebrow bar, the disco inspired by the campaign&#8217;s key visual, and to sway with their favorite influencers, for the first time in the Metaverse, where beauty masterclasses were organized, including make-up tutorials and meet-and-greets.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccec5c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"dccec5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Project challenges<\/h2>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"D\u00e9ployer une exp\u00e9rience prospect et cliente innovante in\u00e9dite, personnalis\u00e9e et brand\u00e9e \"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Deploy an innovative, personalized and branded prospect and customer experience  <\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Atteindre de nouveaux clients sur de nouveaux canaux digitaux pour am\u00e9liorer les ventes\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Reach new customers on new digital channels to improve sales<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"R\u00e9-engager les d\u00e9j\u00e0-clientes et les convaincre de tester de nouveaux produits de la gamme\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Re-engage existing customers and convince them to try new products in the range<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Affirmer une place solide sur ce nouveau canal digital qu'est le M\u00e9taverse\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Establish a solid position in the new digital channel of the Metaverse<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff05158 e-flex e-con-boxed e-con e-parent\" data-id=\"ff05158\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9560 elementor-widget elementor-widget-heading\" data-id=\"1cc9560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Baker Park methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8711c2c e-grid blkGridMethodo e-con-boxed e-con e-child\" data-id=\"8711c2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2589797 elementor-widget elementor-widget-text-editor\" data-id=\"2589797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Identify<\/h3>\n<p><strong>Co-construction of the target customer journey<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Echanges avec les m\u00e9tiers et entretiens\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Discussions with the trades and interviews<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Echanges avec des clientes et clientes potentiels\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Exchanges with potential customers<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Cartographie de la customer journey cible\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Mapping the target customer journey<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229ee90 elementor-widget elementor-widget-text-editor\" data-id=\"229ee90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Ignite<\/h3>\n<p><strong>Production start-up and solution animation<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"D\u00e9ploiement technique du site web et de l\u2019espace dans le M\u00e9taverse\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Technical deployment of the website and space in the M\u00e9taverse<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Tests du site et recette de l'espace\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Site tests and space recipe<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Campagne m\u00e9dias et partenariats avec les grands acteurs du M\u00e9taverse pour relayer l'exp\u00e9rience\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Media campaign and partnerships with major players in the Metaverse to promote the experience<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a292a elementor-widget elementor-widget-text-editor\" data-id=\"52a292a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Impact<\/h3>\n<p><strong>Measuring the impact of the new experience<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Tracking des donn\u00e9es d\u2019utilisation de la plateforme et de l\u2019espace m\u00e9taverse en temps r\u00e9el\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Real-time tracking of platform and metaverse usage data<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8eee7 e-flex e-con-boxed e-con e-parent\" data-id=\"8d8eee7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdb4e0 elementor-widget elementor-widget-heading\" data-id=\"6fdb4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed9595 e-grid secKeyFigures e-con-boxed e-con e-child\" data-id=\"4ed9595\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d97a8 elementor-widget elementor-widget-text-editor\" data-id=\"65d97a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>300 000<\/h3>\n<p>visitors to the website<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cdbe3 elementor-widget elementor-widget-text-editor\" data-id=\"30cdbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1800<\/h3>\n<p>visitors came to groove in the disco room<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed9e2d elementor-widget elementor-widget-text-editor\" data-id=\"3ed9e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>26%  <\/h3>\n<p>experiment completion  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e8be3 e-flex e-con-boxed e-con e-parent\" data-id=\"09e8be3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64298a8 elementor-widget elementor-widget-heading\" data-id=\"64298a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for stakeholders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7d93c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"8a7d93c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>For the marketing team  <\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Cr\u00e9er un buzz autour du lancement du produit \u00e0 travers une exp\u00e9rience exclusive dans le M\u00e9taverse\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Create a buzz around the product launch with an exclusive experience in the Metaverse<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Utiliser l\u2019espace M\u00e9taverse pour organiser des campagnes d\u2019e-influence\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Use the Metaverse to organize e-influence campaigns<\/span><\/li>\n<\/ul>\n<p><strong>For the Sales team  <\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Mieux conna\u00eetre la provenance et le profil des visiteuses du site web\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Better understand the origin and profile of website visitors<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Am\u00e9liorer les ventes gr\u00e2ce \u00e0 l'incitation \u00e0 l\u2019achat du produit via un lien vers le e-shop\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Improve sales by encouraging purchase of the product via a link to the e-shop<\/span><\/li>\n<\/ul>\n<p><strong>For customers<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Profiter une d'exp\u00e9rience amusante et in\u00e9dite\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Enjoy a fun and original experience<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Tester de nouveaux produits gratuitement avant de pouvoir les acheter\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Test new products for free before you buy them<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Rencontrer des influenceuses et des personnalit\u00e9s online\"}\" data-sheets-userformat=\"{\"2\":13185,\"3\":{\"1\":0},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Ubuntu\",\"16\":9}\">Meet influencers and online personalities<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4771,"template":"","case":[42,55],"case_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/4826"}],"collection":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":3,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/4826\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/4826\/revisions\/4829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media\/4771"}],"wp:attachment":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"case","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case?post=4826"},{"taxonomy":"case_tag","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case_tag?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}