{"id":3816,"date":"2024-04-02T16:00:02","date_gmt":"2024-04-02T14:00:02","guid":{"rendered":"https:\/\/baker-park.com\/case-studies\/engage-and-retain-alumni-through-an-enriched-personalized-experience\/"},"modified":"2024-05-23T12:02:13","modified_gmt":"2024-05-23T10:02:13","slug":"engage-and-retain-alumni-through-an-enriched-personalized-experience","status":"publish","type":"case-studies","link":"https:\/\/baker-park.com\/en\/case-studies\/engage-and-retain-alumni-through-an-enriched-personalized-experience\/","title":{"rendered":"Engage and retain alumni through an enriched, personalized experience."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3816\" class=\"elementor elementor-3816 elementor-3328\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290e130 e-con-full bandeauArticle e-flex e-con e-parent\" data-id=\"290e130\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56aa3b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f56aa3b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4897\" height=\"3264\" src=\"https:\/\/baker-park.com\/wp-content\/uploads\/2024\/02\/joshua-hoehne-iggWDxHTAUQ-unsplash-e1733413881892.jpg\" class=\"attachment-full size-full wp-image-2501\" alt=\"Case study on the alumnis experience.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759c128 e-flex e-con-boxed e-con e-parent\" data-id=\"759c128\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f6e08 elementor-widget elementor-widget-heading\" data-id=\"f3f6e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Engage and retain alumni through an enriched, personalized experience.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f162f5 elementor-icon-list--layout-inline elementor-align-center caseDetails elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f162f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/baker-park.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sector: Education<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Duration: 8 months<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year: 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145e839 elementor-widget elementor-widget-text-editor\" data-id=\"145e839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This French grouping of schools is backed by a network of over 80,000 alumni from its schools and training centers, and aims to enhance the experience of its members by ensuring continuity between studies and professional life. This customer wanted to design an ambitious alumni program, harmonized across all schools and training centers, to reinforce the feeling of belonging to the group and capitalize on the many alumni present in the network.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccec5c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"dccec5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Project challenges<\/h2>\n<ul>\n<li>Improve the sense of belonging to schools, training centers and the Group<\/li>\n<li>Transforming alumni into ambassadors for companies and influencers for young people<\/li>\n<li>Define the resource requirements needed to implement the new program<\/li>\n<li>Reconciling the challenges of different stakeholders and turning the alumni network into a source of business<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff05158 e-flex e-con-boxed e-con e-parent\" data-id=\"ff05158\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9560 elementor-widget elementor-widget-heading\" data-id=\"1cc9560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Baker Park methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8711c2c e-grid blkGridMethodo e-con-boxed e-con e-child\" data-id=\"8711c2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2589797 elementor-widget elementor-widget-text-editor\" data-id=\"2589797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Identify<\/h3>\n<p><strong>Deciphering the existing situation, understanding expectations, needs and pain points<\/strong><\/p>\n<ul>\n<li>Interviews with the business and IT departments<\/li>\n<li>Interviews with future targets (learners) and targets (alumni)<\/li>\n<li>Large-scale quantitative survey (5000+ respondents)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229ee90 elementor-widget elementor-widget-text-editor\" data-id=\"229ee90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Ignite<\/h3>\n<p><strong>Design the ideal alumni program, define and test opportunities and launch quick wins<\/strong><\/p>\n<ul>\n<li>Ideation workshops with trades (content, events, governance, resources, etc.)<\/li>\n<li>Mapping a target alumni journey map<\/li>\n<li>Reworking the alumni database and correcting priority errors<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a292a elementor-widget elementor-widget-text-editor\" data-id=\"52a292a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Impact<\/h3>\n<p><strong>Scale up, deploy and measure performance<\/strong><\/p>\n<ul>\n<li>Construction of a 4-year business case defining the resources needed to achieve ambitions<\/li>\n<li>Creation of a deployment plan using a cookbook for each stage of the alumni journey<\/li>\n<li>Deployment and harmonization of alumni platforms for all brands<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8eee7 e-flex e-con-boxed e-con e-parent\" data-id=\"8d8eee7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdb4e0 elementor-widget elementor-widget-heading\" data-id=\"6fdb4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed9595 e-grid secKeyFigures e-con-boxed e-con e-child\" data-id=\"4ed9595\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d97a8 elementor-widget elementor-widget-text-editor\" data-id=\"65d97a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>35,5%<\/h3>\n<p>of alumni are ready to contribute to their network with new services<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cdbe3 elementor-widget elementor-widget-text-editor\" data-id=\"30cdbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>72,9%<\/h3>\n<p>of alumni wish to participate actively in their school&#8217;s network<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed9e2d elementor-widget elementor-widget-text-editor\" data-id=\"3ed9e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1<\/h3>\n<p>new position created with a resource dedicated to alumni issues<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e8be3 e-flex e-con-boxed e-con e-parent\" data-id=\"09e8be3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64298a8 elementor-widget elementor-widget-heading\" data-id=\"64298a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for stakeholders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7d93c secWysiwyg elementor-widget elementor-widget-text-editor\" data-id=\"8a7d93c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>For alumni and ambassadors<\/strong><\/p>\n<ul>\n<li>belong to a powerful, recognized network<\/li>\n<li>stay connected and belong to an involved, reliable and value-generating community<\/li>\n<li>find resources adapted to their needs and professional life<\/li>\n<\/ul>\n<p><strong>For employees<\/strong><\/p>\n<ul>\n<li>have a clear framework and action plan to boost the alumni program<\/li>\n<li>ensure a clear process and governance<\/li>\n<li>quickly identify future program ambassadors and create a fast-track for them<\/li>\n<\/ul>\n<p><strong>For the Group<\/strong><\/p>\n<ul>\n<li>managing the alumni program with a clear conscience<\/li>\n<li>increase the impact of group actions by improving brand image and awareness<\/li>\n<li>transform the alumni network into a business relay in many areas (recruitment, partnerships, events, etc.)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2501,"template":"","case":[42],"case_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/3816"}],"collection":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":13,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/3816\/revisions"}],"predecessor-version":[{"id":4843,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case-studies\/3816\/revisions\/4843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media\/2501"}],"wp:attachment":[{"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/media?parent=3816"}],"wp:term":[{"taxonomy":"case","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case?post=3816"},{"taxonomy":"case_tag","embeddable":true,"href":"https:\/\/baker-park.com\/en\/wp-json\/wp\/v2\/case_tag?post=3816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}