Objectives
- build the proposed content (inspiring experience / demonstrative use cases) to generate interest and make it concrete
- develop the activation strategy from targeting, to invitation, to data capture during the event and post-event activation (meetings, social media publication)
- engage employees in the construction of the content and the event to support the change management
Our methodology
- preliminary workshops to define the proposed content and engage employees
- creation of the event (choice of location, development of experiences, development of content, data management, dashboarding)
Performance metrics
- knowledge and interest of offers before/ after
- employee commitment
- meetings generated
- shares made on social networks
