• diagnose the experience on both the customer and business sides and map a detailed 360 view of the customer journey
  • refine the importance and customer effort for each stage of the journey, and measure experience gaps with the competition
  • identify experience quick fixes and target experience design opportunities

Our methodology

  • fine-tuned understanding of the customer’s and the competition’s objectives, obstacles and needs, and of the effort felt by the customer to live the experience
  • enrichment of customer journeys with business mapping
  • analysis of the customer journey data funnel, understanding the Tech stack and identifying opportunities
  • prioritization of opportunities based on customer and business analysis