Objectives
In a context of very ambitious sales objectives:
- identify priority locations
- adapt the presence formats to the locations
- have visibility on costs and revenues for the next three years
- monitor precise performance indicators to measure and adapt the system
- rethinking the internal organization in terms of a national deployment – map the data architecture to integrate the target experience into the Salesforce deployment roadmap
Our methodology
- cross-referencing of socio-demographic, economic, penetration rate and market share data to estimate the potential of each outlet
- development of a repository and a deployment map
- redesign of the contract and the fixed and variable remuneration of partners to optimize revenues and push high value-added products
- economic and financial modeling of associated costs and revenues
- production of an experience cookbook with governance for each step
- definition of performance indicators and associated reporting
Muriel Hans Bellanger, Director of direct sales and Stores at Engie, shares her feedback!
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