Objectives
Prototype and test in real situation :
- online & offline traffic creation with appointment setting
- traffic detour and sales support via digital gamification
- personalized digital visibility
- customer complaint management with a dedicated digital service
Our methodology
- development of a multiskilled task force and creation of synergies between departments
- operation in five-week solution creation sprints
- development of digital and physical prototypes using no-code tools
- measuring the entire online and offline acquisition funnel
- capture of customer and vendor insights throughout the test
- creation of dashboards and impact analyses to help with decision-making for a national deployment
