Objectives

Prototype and test in real situation :

  • online & offline traffic creation with appointment setting
  • traffic detour and sales support via digital gamification
  • personalized digital visibility
  • customer complaint management with a dedicated digital service

Our methodology

  • development of a multiskilled task force and creation of synergies between departments
  • operation in five-week solution creation sprints
  • development of digital and physical prototypes using no-code tools
  • measuring the entire online and offline acquisition funnel
  • capture of customer and vendor insights throughout the test
  • creation of dashboards and impact analyses to help with decision-making for a national deployment