Objectives
Understand in detail the distribution of customer flows in the brand’s stores and test the effectiveness of the evolution of the ergonomics of merchandising and online and offline campaigns
Our methodology
- Implementation of a protocol and a flow capture and analysis device via the AI algorithm to understand the distribution and use of the point of sale concept by customers and prospects
- Implementation of an A/B testing protocol for alternative solutions to reinforce the effectiveness of merchandising and product cross-selling
- Consistency of the traffic and distribution data collected with the distribution of the sales force for hourly and daily optimization
- Measuring the impact of online campaigns on traffic and sales
