Objectives
- differentiate by rethinking the booth experience to make it more immersive, attractive and allow for differentiation from competitors
- capture and convince prospects by making the booth a real recruitment tool, integrated with omnichannel and data-driven
- industrialize and standardize across the group by offering a common booth experience
- develop KPIS and implement data catch
- analyze performance
Our methodology
- analysis of the documentation and the existing situation
- mystery visits and field observation to capture insights into prospects and prescribers
- business interviews to understand the measurement and production of the current experience and reconstruct the acquisition funnel
- experience co-construction workshops: ergonomics, data & measurement, and training & posture
- production, production support and team briefing D-1
- experience measurement and results analysis
