• differentiate by rethinking the booth experience to make it more immersive, attractive and allow for differentiation from competitors
  • capture and convince prospects by making the booth a real recruitment tool, integrated with omnichannel and data-driven
  • industrialize and standardize across the group by offering a common booth experience
  • develop KPIS and implement data catch
  • analyze performance

Our methodology

  • analysis of the documentation and the existing situation
  • mystery visits and field observation to capture insights into prospects and prescribers
  • business interviews to understand the measurement and production of the current experience and reconstruct the acquisition funnel
  • experience co-construction workshops: ergonomics, data & measurement, and training & posture
  • production, production support and team briefing D-1
  • experience measurement and results analysis