Objectives
- create guidelines for the professional event experience, aligned with corporate and internal departmental objectives
- create a dynamic of exchanges to centralize best practices/possibilities for innovation, and encourage synergies between departments
- develop a common culture of ROI measurement (engagement measurement) for professional event
Our methodology
- audit and analysis of existing experience elements from a customer perspective
- co-construction with the various internal stakeholders of a usable experience grid
- creation of an opportunity matrix for testing and prototyping
- design of an interactive tool centralizing best practices
- reflection and ideation around the first action bricks
- choice of quantifiable experience measurement objectives
