Objectives

  • create guidelines for the professional event experience, aligned with corporate and internal departmental objectives
  • create a dynamic of exchanges to centralize best practices/possibilities for innovation, and encourage synergies between departments
  • develop a common culture of ROI measurement (engagement measurement) for professional event

Our methodology

  • audit and analysis of existing experience elements from a customer perspective
  • co-construction with the various internal stakeholders of a usable experience grid
  • creation of an opportunity matrix for testing and prototyping
  • design of an interactive tool centralizing best practices
  • reflection and ideation around the first action bricks
  • choice of quantifiable experience measurement objectives