Objectives
Create a supportive environment of exchange between key accounts and prospects & customers
to :
- Gather present and future issues from clients and prospects
- explain the different offers in the client’s portfolio to encourage upsell and create interest
- create data to create personalized one-to-one post-event meetings
- develop a learning curve for the ROI of data-driven events to fully integrate it into the acquisition and upsell strategy
Our methodology
- sourcing, organization and production of a place suited to the problem
- sourcing and production of an animation to accelerate the sales process
- Capture of customer insights during the live event in order to gather awareness and interest in the product portfolio
- reconstitution of the event’s acquisition funnel and analysis
- dashboarding and personalized post-event interaction recommendations based on the data collected
