Engage employees around a new customer experience

• Co-build the new customer experience with all of the company’s employees, all departments combined (head office and field)
• Generate ideas based on the major stages of the customer journey and customer needs
• Structure and provide access to all the ideas generated by the 500 employees in order to feed the project roadmaps for the next 5 years
• Create commitment and pride of belonging among all employees

Based on a new customer cycle built with interviews and the Codir:

• create co-construction days throughout France, combining all of the company’s departments
• Capture all the insights generated during these days through a custom-built digital interface
• Structure the data collected in a dedicated tool that can be accessed by everyone to facilitate decision-making by the Executive Committee and project teams