Objectives
- target the audience of our client Benefit, a major international cosmetics company: Gen Z, interest in beauty or tech
- identify and build the digital experience for this audience
- create a universe in the Metaverse, branded specifically for the brand
Our methodology
- conduct scoping workshops to understand the issues and objectives of this campaign
- familiarize the client with the web3 and metaverse environment
- build a UI/UX experience
develop, thanks to a technical team, the web and metaverse experience - test and optimize
set up metrics to monitor the operation - deploy in 5 countries and make it accessible worldwide
Link to the webapp: https://benefit-metabrow.com/
Link to the space in the Metaverse (2 connected spaces): https://spatial.io/s/BENEFIT-DISCO-632189556be3db00011499b9?share=1726297398858637139

KPIs
- number of visitors
- number of visitors in the Metaverse
- % of conversion