BENEFIT

Create our client’s first international Web3 presence and its associated activation mechanism

Attract a qualified audience relevant to the brand through a unique Web3 experience leading to the metaverse and the act of purchase.

Objectives

target the audience of our client Benefit, a major international cosmetics company: Gen Z, interest in beauty or tech
identify and build the digital experience for this audience
create a universe in the Metaverse, branded specifically for the brand

Our methodology

conduct scoping workshops to understand the issues and objectives of this campaign
familiarize the client with the web3 and metaverse environment
build a UI/UX experience
develop, thanks to a technical team, the web and metaverse experience
test and optimize
set up metrics to monitor the operation
deploy in 5 countries and make it accessible worldwide

Link to the webapp: https://benefit-metabrow.com/
Link to the space in the Metaverse (2 connected spaces): https://spatial.io/s/BENEFIT-DISCO-632189556be3db00011499b9?share=1726297398858637139

BENEFIT BROW BAR on 07-10-22 at 12.13

KPIs

number of visitors
number of visitors in the Metaverse
% of conversion

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