Create our client’s first international Web3 presence and its associated activation mechanism

• target the audience of our client Benefit, a major international cosmetics company: Gen Z, interest in beauty or tech
• identify and build the digital experience for this audience
• create a universe in the Metaverse, branded specifically for the brand

• conduct scoping workshops to understand the issues and objectives of this campaign
• familiarize the client with the web3 and metaverse environment
• build a UI/UX experience
  develop, thanks to a technical team, the web and metaverse experience
• test and optimize
  set up metrics to monitor the operation
• deploy in 5 countries and make it accessible worldwide

Link to the webapp: https://benefit-metabrow.com/
Link to the space in the Metaverse (2 connected spaces): https://spatial.io/s/BENEFIT-DISCO-632189556be3db00011499b9?share=1726297398858637139