Create a common framework for the brand's customer experience involving all stakeholders and products

create a common multi-product experience framework to create a continuous and homogeneous customer experience improvement process
unify and simplify the customer experience to regain a platform logic

qualitative multi-product customer interviews on the stages of the general customer journey and general expectations of the Company Benefits experience
business interviews on all products and experiences and the company’s efforts to build them
mapping of a common customer journey for the Company Benefits market based on market customer expectations and objectives defining the macro attributes of the company’s target experience

Create a common framework for the brand’s customer experience involving all stakeholders and products