Objectives

Develop the commercial performance of a sales channel with a view to national deployment:

  • Redefine the target experience both in the field and internally
  • Develop brand recognition and eco-friendly positioning
  • Build an optimal economic balance between volume and value, justifying the perpetuation and deployment of this new activity (ROI, Lead and Upsell)
  • Gain control by accurately measuring performance at each stage
  • Replicate best practices and choose partners to guarantee performance as the program ramps up.

Our methodology

  • Identify and understand the service to be delivered in terms of customer vision and product vision.
  • Design the target vision and opportunities
  • Prototype in situ high-impact experience bricks
  • Test & measure to ensure the reliability of the Business Case
  • Industrialize and market to deploy and replicate