Develop the commercial performance of a sales channel with a view to national deployment:
- Redefine the target experience both in the field and internally
- Develop brand recognition and eco-friendly positioning
- Build an optimal economic balance between volume and value, justifying the perpetuation and deployment of this new activity (ROI, Lead and Upsell)
- Gain control by accurately measuring performance at each stage
- Replicate best practices and choose partners to guarantee performance as the program ramps up.
- Identify and understand the service to be delivered in terms of customer vision and product vision.
- Design the target vision and opportunities
- Prototype in situ high-impact experience bricks
- Test & measure to ensure the reliability of the Business Case
- Industrialize and market to deploy and replicate